Justin Westphal
Justin Westphal Art Direction + Design

Logos & Branding

Logos designed from scratch as part of comprehensive branding packages for clients. My branding process always begins with exhaustive research and sketches, and ends with a polished, beautiful complete package and a delighted client.

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City of Sandpoint

City of Sandpoint

I was thrilled to work with the City of Sandpoint — voted Most Beautiful Small Town in America by Rand McNally — to develop their very first brand for the entire municipality! In a region where logos are dominated by mountains and lakes, it was a unique challenge to develop a visual brand that espoused the wonderful selling points of the area (namely the stunning lake and mountains, and the marvelous Long Bridge that takes you into the city) in a fresh way that stood apart. The logo I created now adorns the city on signage, art installations, vehicles, government documents, and more.

 I explore every nook and cranny of a concept before settling on the perfect solution. Dozens of pages of sketches evolved into in these color concepts.

I explore every nook and cranny of a concept before settling on the perfect solution. Dozens of pages of sketches evolved into in these color concepts.

Timberline Helicopters

Timberline Helicopters

I teamed with Timberline Helicopters, an international industry-leading aerospace company, to develop a suite of logos for their corporation and subsidiaries. Now emblazoned upon a fleet of top-of-the-line aircraft and a plethora of apparel, merchandise, and consumer goods, the Timberline Helicopters brand has become one of the most celebrated in its industry.

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Sandpoint Lodging Co

Sandpoint Lodging Co

 The branding process always begins on paper. I examine the industry, the competition, and the client’s dream for their company as I explore shapes, forms, contrast, and the potential for visual puns.

The branding process always begins on paper. I examine the industry, the competition, and the client’s dream for their company as I explore shapes, forms, contrast, and the potential for visual puns.

219 Lounge

219 Lounge

Ranked one of the best dive bars in the Pacific Northwest! I developed a comprehensive brand for their renovation and renewal, including a fresh logo, website, and dozens of event posters and advertisements that consistently fill the bar! I also had the opportunity to design the 219 Pilsner brand and can, which now adorns shelves next to PBR in Inland Northwest supermarkets and liquor stores.

Stylebar Beauty Bar

Stylebar Beauty Bar

SPOT Bus Branding & Map/Schedule

SPOT Bus Branding & Map/Schedule

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