The idea of coming up with a brand and message for an aesthetician was a huge challenge I was excited to face; for too long, advertising for aesthetics has been blatantly telling people how they should look and feel. With the opportunity to change the narrative, I created the "You Decide" campaign to make marketing to people about their appearance a message of positivity and empowerment, deciding for yourself what it means to be beautiful.
Art Director/Designer: Justin Westphal
Agency: Lone Tree Creative
Client: Signature Aesthetics
“You Decide” Ad Campaign Creative Direction + Art Direction
Responsive Website Design + Development
Services Brochure Art Direction + Production Design