City of Sandpoint
City of Sandpoint Drafts
Starting with pencil and paper, moving over to digital in B&W and eventually color, my thought process for designing a brand typically results in dozens of drafts and potential winners. Each iteration refines the concept through a critical process of examining what’s working, and what isn’t serving the message. This is a sample of the concepts that made it from sketches into digital drafts for the City of Sandpoint branding project.
Timberline Helicopters Mockups
The branding process always begins on paper. I examine the industry, the competition, and the client’s dream for their company as I explore shapes, forms, contrast, and visual puns.