Justin Westphal
Justin Westphal Art Direction + Design
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Branding

Logos designed as part of comprehensive branding packages for clients. My branding packages always include full color, B&W, and reversed versions, as well as a full style guide and social media kit.

City of Sandpoint

City of Sandpoint

City of Sandpoint Drafts

City of Sandpoint Drafts

Starting with pencil and paper, moving over to digital in B&W and eventually color, my thought process for designing a brand typically results in dozens of drafts and potential winners. Each iteration refines the concept through a critical process of examining what’s working, and what isn’t serving the message. This is a sample of the concepts that made it from sketches into digital drafts for the City of Sandpoint branding project.

Timberline Helicopters

Timberline Helicopters

Timberline Helicopters Mockups

Timberline Helicopters Mockups

slc-logo.jpg
 The branding process always begins on paper. I examine the industry, the competition, and the client’s dream for their company as I explore shapes, forms, contrast, and visual puns.

The branding process always begins on paper. I examine the industry, the competition, and the client’s dream for their company as I explore shapes, forms, contrast, and visual puns.

Stylebar-Logo.jpg
CHAFE-Logo.jpg
TimberlineAe-Logo.jpg
THI-Logo.jpg
Spot-Logo.jpg
Summit-Logo.jpg
BRCW-Logo.jpg
ForkTender-Logo.jpg
AmericanFinishers-Logo.jpg
Legacy-Logo.jpg