Justin Westphal
Justin Westphal Design + Art Direction
MagazineMockupV2.jpg

Advertising

Graphic Design + Ad Campaigns

 
Signature-Aesthetics-Logo-Horizontal---Full-Color.jpg

Signature Aesthetics

The idea of coming up with a brand and message for an aesthetician was a huge challenge I was excited to face; for too long, advertising for aesthetics has been blatantly telling women how they should look and feel. With the opportunity to change the narrative, I created the "You Decide" campaign as a way to "take back" the idea of marketing to people about their appearance from the current trend of fear and negativity, to a message of positivity and deciding for yourself what it means to be beautiful.


219-lounge-logo.jpg

219 Lounge

Through Lone Tree Creative, I've had the opportunity to work with the #1 small town dive bar in Idaho, the 219 Lounge. I developed a comprehensive brand for their renovation and renewal, including a fresh logo, website, and dozens of event posters and advertisements that consistently fill the bar! I also had the opportunity to design the 219 Pilsner brand and can, which now adorns shelves next to PBR in Inland Northwest supermarkets and liquor stores.

 

summit-logo.jpg

Summit Insurance

After developing Stylebar’s logo and brand language, I continued working on seasonal ad placements and campaigns to keep them in the forefront of their clients’ minds. I wrote these taglines and copy to nurture a sense of Summit being there for their clients through every part of life, and the campaigns were met with great success.