Graphic Design + Ad Campaigns
The idea of coming up with a brand and message for an aesthetician was a huge challenge I was excited to face; for too long, advertising for aesthetics has been blatantly telling women how they should look and feel. With the opportunity to change the narrative, I created the "You Decide" campaign as a way to "take back" the idea of marketing to people about their appearance from the current trend of fear and negativity, to a message of positivity and deciding for yourself what it means to be beautiful.
Through Lone Tree Creative, I've had the opportunity to work with the #1 small town dive bar in Idaho, the 219 Lounge. I developed a comprehensive brand for their renovation and renewal, including a fresh logo, website, and dozens of event posters and advertisements that consistently fill the bar! I also had the opportunity to design the 219 Pilsner brand and can, which now adorns shelves next to PBR in Inland Northwest supermarkets and liquor stores.
After developing Stylebar’s logo and brand language, I continued working on seasonal ad placements and campaigns to keep them in the forefront of their clients’ minds. I wrote these taglines and copy to nurture a sense of Summit being there for their clients through every part of life, and the campaigns were met with great success.