Justin Westphal
Justin Westphal Art Direction + Design


Graphic Design + Ad Campaigns


Signature Aesthetics

The idea of coming up with a brand and message for an aesthetician was an exciting challenge! For too long, advertising for aesthetics has been telling people how they should look and feel with a tone of shame and fear. With the opportunity to change the narrative, I created the "You Decide" campaign as a way to disseminate a message of positivity and deciding for yourself what it means to be beautiful.


219 Lounge

Through Lone Tree Creative, I've had the opportunity to work with the #1 Dive Bar in Idaho, the 219 Lounge! I developed a comprehensive brand for their renovation and renewal, including a fresh logo, website, and dozens of event posters and advertisements that consistently fill the bar. I also created 219 Pilsner brand and can design, which now adorns shelves next to PBR in Inland Northwest supermarkets and liquor stores.


Summit Insurance

Summit Insurance needed not just a great new logo and brand, but also a compelling tagline and ad campaign to set them apart from the other insurance agencies in town. I happily solved this with the "We're with you every step of the way" and "How it feels to have great insurance" campaigns, which required a certain local flare you can only get by studying the region and understanding the messaging that works there. In addition, I created a beautiful, modern website for them that continues to be one of the best in town.



CHAFE 150 Gran Fondo

For 6 years, I’ve been art directing all advertising, promotional campaigns, and apparel, as well as providing web design + development and email campaigns for the Inland Northwest’s biggest and most beautiful charitable bike ride. My efforts working with this wonderful organization have helped raise over $250,000 for the local school district’s educational programs.