We were approached by a newly-opening local dentist to create an eye-catching flyer to help promote their business. The flyer was to be handed out at nearby train station exits, a situation which requires that the message be clearly understandable (and attractive) within the ~3-second window the average passer-by will have to look at it and decide wether to take one or not.
Considering how quickly I'd need to grab the viewer's attention, I decided to use the "daisho" principle; that is, using the contrast between huge and tiny to make content pop out. Space was limited, too, so I opted to use as much of it communicating the result of the service: beautiful smiles. The client also requested that we make use primarily of their company's color, a nice, warm purple.