Art director Elana Westphal (sound familiar?) needed branding for her new creative studio, Lone Tree Creative. This included a logo and business card, as well as a website (currently in progress). She wanted it to be honest and strong, timeless as trees themselves.
Elana loves both trees and classic, vintage design, so we decided to reflect that in her branding. Trees are sound, strong, and timeless, things that also make up great design. So I decided on a clean and classy natural color scheme for the logo, a lone tree bursting "out of the box." I took great care to give the whole thing an authentic mid-century feel.